NetSci 2013: Nine reasons to go (Reason 8)

We’re nearing the end of the list of reasons to go to NetSci (and the call for abstracts ends this friday, so go and submit something!). This 8th reason is not so much a specific reason to go to Copenhagen. Rather, it is an example of how we’ve tried to rethink & rework every aspect of the conference, how we’ve done our best to make it the best conference we possibly could.

Reason 8: Re-designed graphics & logo

While I love the classic NetSci design pictured below, Petter and I agreed that it might be time to update the NetSci look.

Screen Shot 2013-03-13 at 7.06.40 PM

Along with chair of design, Isabel Meirelles, we set out to update the look. The first draft was a bit simpler than what we ended up with, but amazing all the same. Take a look:First draft

The motivation came from Isabel, based on a visual idea from Sebastian Ahnert’s talk at the NetSci 2012, she noted

Inspired by the sketch tool by Sebastian, I am proposing the overlapping circles rather than the wave in previous editions of the conference.

The colors could change every year, either using the flag colors of the hosting country (e.g., 2013 Denmark, 2014 USA, 2015 Germany, etc.) or just arbitrary (e.g., 2016).

The font (Bauhaus) was selected for the way letters seem to connect in this very geometric fashion. 

The next iteration was a bit more complex, but the central idea remains.

Second Draft

This is the version we went with – and if you look closely, you’ll see that the colors in this year’s logo represent the colors seen in the scandinavian flags. The logo itself also went through many iterations of input from Petter and Isabel, here are some of the intermediate versions

logo alogo bIsabel’s rationale on the final design is worth reproducing in full:

Inspired by the sense of community that is NetSci, I am proposing a new logo that communicates this feature. It combines a visual mark with its verbal description.

final logo

The visual mark is a play with the commonly used diagrammatic representation for close connection within a community. The logo starts and ends with the highly connected community, in that the red serving as the dot for the “i” is the same as the white dot inside the larger circle. It is also a play with figure/ground perception. Ultimately, I hope that the displacement of the red dot gives a sense of motion, both metaphorically and literally. The color red is a remainder of the previous logo.

The typeface Bauhaus was selected for the way letters seem to connect in a very geometric fashion. I used different type weights to provide a more dynamic display while also facilitating readability of the acronym for those not familiar with it. The logo might have its full description or be used without it. I think it can depend on the material being published.

The web site banner shows the logo in addition to the dates, the image of the venue, and overlapping circles. The overlapping circles represent the several communities participating in the conference. It was inspired by the sketch tool devised by Sebastian Ahnert and presented at this year’s NetSci. The color palette for the circles reflects the colors of the country or region hosting the event. This year, the colors are those of Scandinavian flags, with the more obvious reference to Denmark. The palette should change every year accordingly. 

final

Stay tuned for the remaining reason – and don’t forget to check out the other reasons to visit NetSci 2013.

Published by

Sune Lehmann

I’m an Associate Professor at the Department of Applied Mathematics and Computer Science, at the Technical University of Denmark.

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